What is the value of people engagement?
In terms of dollars and cents, what does it return?
Those questions have long bedeviled organizations of all kinds and their leaders. We got the answer a couple of weeks ago, when Apple Inc. announced its quarterly results. Apple, as you know, is a company with deep people engagement.
The answer is staggering. It is far, far more than any of us — including yours truly — had ever imagined. Far more.
Imagine being able to raise your prices and then sell many more, a great many more, of whatever you're bringing to the marketplace. That's exactly what Apple is doing.
It boosted the price of its iPhones by 10 percent — keep in mind, they were never cheap — and then proceeded to sell more than 61 million units in three months, for an increase of 40 percent from the year-earlier period.
I hope you own some Apple stock. This torrid rate of sales is enabling Apple to boost its dividend by 11 percent and its stock buyback by $50 billion, from $90 billion to $140 billion. You read correctly. Such an incredible feat is possible because Apple is sitting on $193 billion in reserves.Read More